GUIDELINES
This report consists of contents, developed as a capsule collection mockup with options, divided by core garments and finished with an additional appurtenance page. The whole report is not a final proposal and meant not to be used as a product proposal, but as a toolkit for developing personal projects, using our guidelines and our pre-made flats as a foundation for creative process. All contents belongs to Fashion-UP and no commercial use is allowed.
MOODBOARD AND COLOR RANGE
The button-down shirt, once reserved for formal occasions and professional settings, has undergone a remarkable transformation over the years. Today, it epitomizes the essence of versatility, comfort, and unisex fashion. Historically, the button-down shirt found its origins in men's formal attire during the early 19th century. However, as the decades rolled on, this iconic piece of clothing began to evolve and adapt to the changing needs and attitudes of society. One of the most significant shifts in the button-down shirt's evolution was its transition from a strictly formal piece to a softer and more casual garment. The mid-20th century saw the rise of casual wear, and the button-down shirt was quick to follow suit. Designers started experimenting with different fabrics and relaxed silhouettes, making it an ideal choice for everyday wear. This shift allowed the button-down shirt to shed its formal connotations and embrace a more relaxed and approachable aesthetic. Furthermore, the button-down shirt's journey towards universality did not stop at becoming more casual; it also transcended gender boundaries. In recent years, it has emerged as a universally unisex garment. With its simple yet elegant design, it effortlessly bridges the gap between traditional men's and women's fashion, challenging preconceived notions of gender-specific clothing.