GUIDELINES
This report consists of contents, developed as a capsule collection mockup with options, divided by core garments and finished with an additional appurtenance page. The whole report is not a final proposal and meant not to be used as a product proposal, but as a toolkit for developing personal projects, using our guidelines and our pre-made flats as a foundation for creative process. All contents belongs to Fashion-UP and no commercial use is allowed.
MOODBOARD AND COLOR RANGE
In the ever-evolving landscape of fashion, the midcentury polo stands out as a quintessential symbol of style’s dynamic fluidity. Once relegated to the back of the wardrobe, dismissed as the epitome of old-fashioned taste and sartorial ennui, the polo has undergone a remarkable transformation. This metamorphosis is not just a revival but a renaissance, a testimony to the power of meta-modernity in fashion—a movement dedicated to reimagining and repurposing the mundane into the magnificent. With the ingenious interplay of contemporary styling and an appreciation for the oversized fit, the polo has transcended its once-staid image to emerge as a beacon of modern chic. This journey from passé to pioneering reflects a broader trend within the fashion industry, where items once deemed out of trend or in bad taste are being reevaluated through a lens of ironic appreciation and innovative design. The midcentury polo, in its updated form, epitomizes this shift. By blending traditional elements with a modern twist, it challenges our perceptions of beauty and utility, turning the once-ugly garment into a coveted piece. As one of the symbols of meta-modernity, the polo now stands not just as a piece of clothing, but as a statement—proving that with the right styling, even the most overlooked pieces can secure a place in the pantheon of fashion.